PRIVACY POLICY

Bullwinkle’s Family Fun Center – Tukwila, WA

Effective Date: February 10, 2026

This Privacy Policy describes how Bullwinkle’s Family Fun Center (“Bullwinkle’s,” “we,” “us,” or “our”) collects, uses, stores, and protects your personal information when you visit our website at bullwinkles.com/tukwila (the “Site”) or interact with our services, including the Moose Perks loyalty program and SMS messaging program.

By using our Site or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following types of personal information:

Information you provide directly:

• Full name
• Email address
• Phone number (including mobile number for SMS opt-in)
• Mailing address
• Date of birth (for birthday promotions)
• Payment information (processed securely through third-party payment processors)
• Event and reservation details
• Any other information you voluntarily provide through forms, surveys, or customer service interactions

Information collected automatically:

• IP address
• Browser type and version
• Operating system
• Pages visited on our Site
• Date and time of visits
• Referring URLs
• Device identifiers
• Cookie and tracking data (see Section 4 for more details)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve our Site and services
• To process reservations, purchases, and event bookings
• To administer the Moose Perks loyalty program
• To send you promotional offers, event announcements, and updates you have opted in to receive
• To send SMS/text messages as described in our SMS Terms (Section 6 of our Terms of Service)
• To respond to your questions, comments, or customer service requests
• To send transactional communications such as booking confirmations and reminders
• To analyze Site usage and improve user experience
• To comply with applicable laws and regulations
• To protect the security and integrity of our Site and business

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We do not share SMS opt-in data or mobile phone numbers with any third party.

3. SMS Opt-In and Messaging

When you provide your mobile phone number and opt in to receive SMS messages from Bullwinkle’s (for example, through the Moose Perks sign-up form), we collect and store your mobile number and consent record for the purpose of sending you text messages as described in our SMS Terms.

Your mobile number and SMS opt-in information will never be shared with, sold to, or used by any third party for marketing or any other purpose. You may opt out at any time by replying STOP to any message or contacting us directly. See Section 6 of our Terms of Service for full SMS program details.

4. Cookies and Tracking Practices

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze Site traffic, and support our marketing efforts. Here is how we use them:

What are cookies? Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences and understand how you interact with the Site.

Types of cookies we use:

• Essential Cookies – Required for the Site to function properly. These cannot be disabled without affecting Site functionality.
• Analytics Cookies – We use Google Analytics to collect anonymous data about how visitors use our Site, including pages viewed, time on Site, and traffic sources. This helps us improve our content and user experience. Google Analytics data is aggregated and does not personally identify you.
• Marketing and Advertising Cookies – We may use tracking pixels and cookies from platforms such as Google Ads and Meta (Facebook) to measure the effectiveness of our advertising campaigns and to serve relevant ads to users who have visited our Site. These third-party services may collect data about your browsing behavior across other websites.
• Preference Cookies – These cookies remember your settings and preferences to provide a more personalized experience on return visits.

Managing cookies: You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our Site. You may also opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout. To opt out of Meta advertising cookies, visit your Meta ad preferences at facebook.com/settings/ads.

5. Data Security and Handling

We take the security of your personal information seriously and implement reasonable technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction.

Our security practices include:

• Encryption – Sensitive data transmitted between your browser and our Site is protected using SSL/TLS encryption (HTTPS).
• Access Controls – Access to personal information is restricted to authorized personnel who need it to perform their job functions. Employees are trained on data privacy and security practices.
• Third-Party Payment Processing – We do not store payment card information on our servers. All payment transactions are processed through PCI-DSS compliant third-party payment processors.
• Data Minimization – We only collect the personal information necessary to provide our services and fulfill the purposes described in this policy.
• Retention – We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. When data is no longer needed, it is securely deleted or anonymized.

While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections for your data.

If you believe your personal information has been compromised, please contact us immediately at (425) 228-7300 or through bullwinkles.com/tukwila/contact-us.

6. Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Site and delivering our services, including but not limited to:

• Payment processors
• Email and SMS marketing platforms
• Analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Google Ads, Meta)
• Reservation and booking software providers

These third parties are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy. They are not permitted to use your data for their own purposes.

7. Children’s Privacy

Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete such information.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data. To exercise any of these rights, please contact us at:

Bullwinkle’s Family Fun Center – Tukwila Phone: (425) 228-7300 Website: bullwinkles.com/tukwila/contact-us

We will respond to your request within a reasonable timeframe in accordance with applicable law.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the Site. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

10. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us:

Bullwinkle’s Family Fun Center – Tukwila Tukwila, Washington Phone: (425) 228-7300 Website: bullwinkles.com/tukwila